Select Page


We Are

Unmasking the truth

We Believe

That transparency, honesty and empowering people before companies is the future.

We Are Committed

To democratising product data – to making the information that companies and experts already know – available and accessible to everyone – and without any bias or B.S.

So that you are empowered

To make good choices. Every day you have a choice; to make changes to help yourself and others; to be motivated, not manipulated; to be useful, not used; to excel together and not compete. To choose self-esteem and empowerment. To choose not to be a victim, but a product of your decisions.

Take Action

Every time you shop, you cast a vote for the kind of world you want, what you deserve and the way you want to be treated.

And be the change you want to see.


Jo, Founder of SkinNinja

Subscribe to

The Club Newsletter

If you want to be kept up to date with the latest skincare and cosmetics info, subscribe below!

Share This